Duncan Hines, The Birthday Party Project team up on Joyfetti cake mix
Duncan Hines aims to spread joy with its new launch, which came about from a collaboration with The Birthday Party Project.
Joyfetti cake mix is a new product from the Chicago-based company, which is part of Conagra Brands.
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Created to celebrate its partnership with The Birthday Party Project, a nonprofit organization that helps kids experiencing homelessness celebrate their birthdays, the new cake mix variety will hit shelves in June.
“Birthdays are a time to celebrate, and we want to make sure everyone has a memorable day,” said Audrey Ingersoll, vice president/general manager of sweet treats at Conagra Brands. “We love The Birthday Party Project’s mission of helping those in need throw a party, and Duncan Hines is proud to be a partner of this wonderful initiative.”
Joyfetti cake mix is a confetti cake mix with a contemporary and playful look. Inside each brightly colored box features the mix, which is ideal for birthday festivities or any other occasion, as well as additional information about the Duncan Hines and The Birthday Party Project partnership on the back, the companies said.
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“We’re thrilled to partner with Duncan Hines!” said Paige Chenault, The Birthday Party Project’s chief birthday enthusiast. “A great birthday deserves a great cake, and we’re grateful for the ways Duncan Hines will help us continue our mission of spreading joy to kids experiencing homelessness and helping them feel seen, known and celebrated.”
Retailing for $2.19, Joyfetti cake mix can be found in grocery stores, mass retailers and e-commerce outlets in June.