Earth Supplied caters to multicultural hair care needs

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Earth Supplied caters to multicultural hair care needs

By Gisselle Gaitan - 02/10/2020

Earth Supplied is making waves when it comes to catering to the hair care needs of multicultural hair.

The Dallas-based brand, which aims to encourage women to nourish their natural textures, features high levels of shea butter and does not contain ingredients that can damage curly and coily hair in its products, the company said.

“We're excited to launch an entirely new haircare brand to consumers that helps pioneer honesty & transparency,” Chris McClain, president of AB Brands, said. “We are the first and only brand to deliver 20% Shea Butter in every jar of Earth Supplied Moisture & Repair Leave-in Conditioner, now that's being transparent.”

Also containing butters and oils in its products that have been globally sourced and chosen for their benefits, Earth Supplied’s Moisture & Repair Collection and Strength & Length Collection include full regimens of cleansing, conditioning and styling items.

Featured in the Moisture & Repair line, which contains African Shea Butter, are: the Leave-In Conditioner with 20% Shea Butter; Creamy Defining Gell-O; Curl Poppin’ Activator with 15% Shea Butter; Silicone Free Rinse Out Conditioner with 5% Shea Butter; Sulfate Free Shampoo; and Shine & Hold Mist.

Included in the Strength & Length collection, which has Jamaican black castor oil and Chinese bamboo, are: Hair Slip Conditioning Detangler; Night-Night Lay Me Down with 8% Castor + Bamboo; Strong Strands Protein Masque with 15% Castor + Bamboo; Retention Oil Serum with 10% Castor + Bamboo; and Anti-Break Shine Oil with 21% Castor + Bamboo.

Those interested in picking up the Earth Supplied Moisture & Repair collection can do so at Sally Beauty, Wegmans, Amazon, beauty supply stores and Walmart beginning March 30.

On the other hand, the Strength & Length collection will only be available at Sally Beauty for a limited time.