Einstein Bros. Bagels launch bagel-inspired seasoning

Now the flavors of Einstein Bros. Bagels’ everything bagel are easier to obtain than ever.

The company announced that it has partnered with B&G Foods to launch the new Everything Bagel Seasoning Blend.

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“We’re proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning,” Jordan Greenberg, the executive vice president and chief commercial officer at B&G Foods said. “With its mouth-watering mixture of savory garlic, sesame, poppy, onion and salt, Einstein Bros. Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favorite brands as easy-to-use seasonings.”

Each shaker allows customers to add the flavors of garlic, sesame, poppy, onion and salt to any foods they desire, the companies said.

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“We’re thrilled to give Einstein Bros. Bagels fans the opportunity to sprinkle the bold flavor of our most beloved bagel on anything,” Ernie Mattin, the vice president of wholesale and CPG at Einstein Bros. Bagels said. “Most importantly, consumers will now have the opportunity to experience the flavor of our Everything Bagel on foods beyond breakfast – like avocado toast, salads, baked goods, potatoes, eggs, popcorn and so much more.”

Currently, Einstein Bros. Bagels Everything Bagel Seasoning Blend comes in a 7.5-oz. size that is available at Sam’s Club locations nationwide. The product will expand its retail and online distribution in early 2022.