Frankford Candy debuts Fruity Pebbles Birthday Cake candy bar
Frankford Candy is looking to make its confections offerings all the sweeter.
The Philadelphia-based company, through a partnership with Warner Bros. Consumer Products and Post Consumer Brands is bringing the flavors of Pebbles Cereals to a candy bar format.
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“At Frankford Candy, we are committed to making fans smile by creating fun and memorable experiences through our products,” Molly Jacobson, the director of business development at Frankford Candy said. “The Pebbles brand shares a similar philosophy, which is why our partnership makes perfect sense. We think fans will love this latest addition to our lineup of Pebbles cereal candy products. With the brand celebrating its 50th birthday this year, our new Fruity Pebbles Birthday Cake candy bar gives fans another way to celebrate this delicious milestone.”
Fruity Pebbles Birthday Cake candy bars are available as a king-sized candy bar that features real Fruity Pebbles cereal pieces in a classic vanilla birthday cake and frosting flavor, the company said.
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“The Pebbles cereal brand has been a colorful and flavorful source of inspiration for kids and kids-at-heart for 50 years,” Leah Broeders, the head of licensing at Post Consumer Brands said. “Frankford Candy is a trusted partner, and it's been fun to collaborate with them to take the Pebbles cereal brand beyond the cereal bowl and to keep our 50th birthday celebration going with this new birthday-cake-inspired candy bar.”
Available in a 2.75-oz. size and an 18-count multipack, Pebbles Birthday Cake joins the previously launched Fruity Pebbles and Cocoa Pebbles candy bars.