Natural Light adds Vodka to lemonade-flavored beverages
Natural Light is best known for its beer, but the brand is rolling out a brand-new beverage line that is sure to turn fans on their heads.
New from the brand is a lemonade-flavored Vodka beverage that contains 30% alcohol by volume and is available in three flavors — lemonade, strawberry lemonade and black cherry lemonade.
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The brand, which is part of the Anheuser-Busch family, is so sure that fans will love the beverage line that it is offering those who aren’t a fan of Natural Light Vodka the chance to submit their receipt online for their money back.
“Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans. Nothing is off the table,” said Daniel Blake, group vice president of Budweiser and Value at Anheuser-Busch said. “Flavored vodka is one of the fastest growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We’re such believers in the taste of Natty Vodka, we’ll guarantee you’ll love it or you get money back!”
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Consumers interested in trying out Natural Light Vodka can head to NaturalLight.com to find out which states are currently carrying the product.