E.l.f. Cosmetics has teamed up with one of the biggest stars in Latin music—Manuel Turizo—on a new campaign.
The two collaborated on a song titled, “ojos. labios. cara.,” which translates to “eyes. lips. face.,” and focuses on the message of self-confidence, championing women and saluting individual expression, the brand stated.
“At e.l.f., we celebrate every ojo, labio y cara,” said Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “Our Latinx and Hispanic fans are among our most passionate e.l.f. enthusiasts. This song is created for them, to shine a spotlight on their creativity, to amplify their voices and to give them a stage to live their bold truths.”
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