E.l.f. Cosmetics celebrates every ojo, labio and cara with Manuel Turizo
E.l.f. Cosmetics has teamed up with one of the biggest stars in Latin music—Manuel Turizo—on a new campaign.
The two collaborated on a song titled, “ojos. labios. cara.,” which translates to “eyes. lips. face.,” and focuses on the message of self-confidence, championing women and saluting individual expression, the brand stated.
“At e.l.f., we celebrate every ojo, labio y cara,” said Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “Our Latinx and Hispanic fans are among our most passionate e.l.f. enthusiasts. This song is created for them, to shine a spotlight on their creativity, to amplify their voices and to give them a stage to live their bold truths.”
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Fueled by the love and appreciation for the global Latinx community, the brand worked with Turizo to create a song that tells the story of a Latin woman that catches the attention of the song’s narrator not for her physical beauty, but for her boldness, confidence and intellectual power.
“It was an honor to work alongside e.l.f. to create 'ojos. labios. cara.' and to have a song written [for the Latin community],” said Manuel Turizo. “A song where women feel empowered, valued and beautiful. This collaboration is an anthem for them, and I hope you all enjoy this song as much as I do.”
In addition, e.l.f. Cosmetics also is partnering with Latinx content creators to lend their voices and creativity to the “ojos. labios. cara.,” initiative by creating a dedicated page on its website where fans can learn how to recreate makeup looks featured in the video.
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To create the makeup looks seen in the music video, fans can shop e.l.f.’s limited edition ojos. labios. cara. Bold Bundle ($41) on elfcosmetics.com. This bundle features five bold products you’ll need to get the iconic Pachuca makeup look: Big Mood Mascara, H20 Proof Eyeliner Pen, Instant Lift Brow Pencil, Halo Glow Liquid Filter and O Face Satin Lipstick.