E.l.f. Cosmetics, Jennifer Coolidge reunite for limited-edition Dirty Pillows collection
Jennifer Coolidge and e.l.f. Cosmetics are teaming up once again for a new limited-edition lip collection and campaign.
The Dirty Pillows line, which was inspired by an outtake from Coolidge’s previous e.l.f. commercial shoot, will be available for purchase online beginning Sept. 27.
“With the launch of Dirty Pillows, we're redefining what it means to be a mass cosmetics brand,” said Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “We’re celebrating Jennifer's unique, authentic voice by inviting her to be her best e.l.f. By taking an unscripted moment and transforming it into a premium lip collection at e.l.f. speed, we go beyond beauty to entertain our community, setting a new standard for brands in today's dynamic beauty landscape.”
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The collection includes the O Face Satin Lipstick in Dirty Pillows; Lip Plumping Gloss in the shade Swollen; Cream Glife Lip Liner in the shade Fill Frontal; and Lips Are the Mirror to Your Soul Mirror.
“When I get up in the morning my favorite thing to do is put on my makeup because I love the creative process of becoming somebody a little different each day just to keep life interesting,” said Jennifer Coolidge. “A key part of my favorite look is exaggerating my lips by combining lipstick with liner and gloss in just the right colors to make them look bigger. My eyes, my cheeks, and my foundation are changing every day with my mood…but never my lips because every day I’m asked what products I use to get that look! Now with an e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, you can have the exact shades I use every day to give you swollen lips too. I found the perfect partner in e.l.f. because they align with my top values…vegan, cruelty free and affordable! I’m thrilled to share the makeup secrets of my lips with you! You’ll know you still have your lips on if you wake up to a dirty pillow!”
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The campaign explores a world where one’s lip always comes first, and it was co-conceptualized, cast, produced and scripted by the brand’s creative and marketing communications agency.