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E.l.f.’s annual Beautyscape hits the Bahamas


E.l.f. Cosmetics’ annual Beautyscape event is hitting Nassau, Bahamas.

The event, which mixes beauty with business, and looks to inspire and connect its community of beauty enthusiasts, offers attendees hands-on mentoring, engagement and support to help foster their professional growth and development, the company said.

Taking place over four days, participants will work in teams to create a tropical-inspired collection with e.l.f. mentors by their side, and members of the winning team will receive a $10,000 cash prize, as well as the opportunity to collaborate with the beauty brand on a collection that is planned for summer 2020.

Over 1,4000 entries were submitted and finalists who were chosen will be able to connect with such industry influencers as television personality and performer Frankie Grande, celebrity makeup artist Nam Vo, and keynote speaker, celebrity hairstylist Jen Atkin.

Atkin, who counts Chrissy Teigen, Kendall and Kylie Jenner, and Gigi and Bella Hadid as some of her clients, will discuss what it took to launch her Ouai hair care line and how she created a digital community to help other stylists.

“Beautyscape’s mission is to give back to beauty’s rising superstars, who personify the e.l.f. values of inclusivity, accessibility and authenticity. Grassroots digital engagement has long been at the core of the e.l.f. brand, and Beautyscape allows us to take engagement even deeper by strengthening relationships and teaching lasting lessons about beauty and business. e.l.f. is proud to work with industry icons like Jen and Nam to support the next generation of rising stars on their personal and professional journeys,” Kory Marchisotto, e.l.f.’s chief marketing officer sai.

Through a partnership with Lend a Hand Bahamas and Equality Bahamas, Beautyscape participants will be working together to build and donate hygiene kits that feature functional e.l.f. products to be distributed to those who have been displaced by Hurricane Dorian.

In addition, e.l.f. will be donating to UNICEF USA for Bahamas and partnered with Nassau Paradise Island Promotion Board to support forthcoming opportunities to bring awareness to the island.

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