Every Man Jack teams up with Matt James for 1st beard campaign

The “Them Beardles” campaign features the debut of an imaginary musical group that shows up to address common struggles faced by those who sport facial hair.
Gisselle Gaitan
Online Editor

Every Man Jack is inspiring men to care for themselves and the world around them with its latest campaign.

Titled “Them Beardles,” the initiative features television personality Matt James and comes on the heels of its Small Batch Beard line.

“Becoming the #1 brand in beard care in MULO is a testament to our commitment to quality and innovation within the beard category. With 33% year-over-year growth, we continue to outpace the category's 16% year-over-year growth,” said Gerry Chesser, CEO of Every Man Jack. “These developments reaffirm our commitment to elevating the beard category so we can continue to deliver exceptional grooming experiences to our loyal Every Man Jack community, as well as further our reach and appeal to a broader bearded consumer.”

[Read more: Bushbalm’s hair removal products disrupt the personal care aisle]

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The campaign features the debut of an imaginary musical group, Them Beardles — a band of facial-hair clad musicians who show up to address common struggles faced by those who sport facial hair, the brand said. 

When it comes to its most recent product launch, the Small Batch Beard collection is formulated with an elixir of oils — jojoba, squalene and avocado oil — and comes in a Hinoki Spice scent that has notes of cypress, smoke and citrus.

Products in the collection include:

  • Beard + Face Wash: Made to cleanse beards without drying out the skin, it looks to leave skin smooth and silky soft;
  • Beard Oil: Designed to nourish damaged beard hair, it also works to moisturize the skin underneath; and
  • Beard Butter: Formulated to help style and. Soften beards, it also aims to tame flyaway hairs and condition.

[Read more: Unlocking men’s market potential]

To celebrate the launch of its new collection, Every Man Jack as joined forces with celebrity groomer Michael Dueñas, who also will serve as the brand’s first celebrity grooming ambassador.

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