Ofra Cosmetics, which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA as fans, will be entering 451 Ulta Beauty locations on June 24.
With full brows and smoky eye looks taking center stage, making eye makeup pop is a more complicated process than ever, but retailers and suppliers are growing their eye makeup offerings to meet shopper demand.
Consisting of such beauty must-haves as 14 highlighters, eight blushes, 30 lipsticks and 40 shades of foundation, Flesh was created by Allure Magazine founder and current Revlon chief creative officer, Linda Wells.
CoverGirl's new peaches and chocolate collection offers a range of highly pigmented highlighters, contours, blushes and eyeshadows with a peach/chocolate scent.
Hamacher Resource Group’s Future 50 Emerging Brands from 2017 include products that run the gamut from OTC to beauty, from eyedrops to hemorrhoid cream, all of which have set themselves apart from the pack based on sales indicators and community pharmacy distribution.
The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.
While companies are creating ways to keep consumers engaged during their jaunt down the beauty aisle, innovative products are what looks to bring them to the point of purchase.
