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  • Jessica Alba’s Honest Beauty hits mass with Target launch

    MINNEAPOLIS — Target has been selling Jessica Alba’s Honest Co. household, personal care and baby products for several years, but now the retailer’s beauty aisle will be is the site of Honest Beauty's is launching its beauty line through the retailer for its first mass-market retail launch. Alba made the announcement in a blog post for Target’s A Bullseye View blog. 
     

  • E.l.f. Beauty enjoying strong growth

    OAKLAND, Calif. — E.l.f. Beauty has struck gold by appealing to millennials, makeup enthusiasts and the Hispanic population. The company, which markets beauty products to all woman and whose products are in CVS, Target, Walmart and its own stores, saw net revenues increase 17% year over year in its fiscal fourth quarter. Adjusted net income rose by 36% year over year.

  • Ulta’s growth to continue with 100 stores in 2017

    There is no denying it: Ulta Salon Cosmetics & Fragrance is on a roll.
     
    The retailer will open 100 stores this year, including its first-ever location in Manhattan.
     
    Shares of Ulta rose 38% last year, about four times higher than the Standard & Poor’s 500 Index’s gain, Bloomberg reported, and its annual revenue has quadrupled to $3.9 billion since it went public 10 years ago.
     

  • Maybelline names first male ambassador

    NEW YORK — Beauty vlogger Manny Gutierrez has been named Maybelline’s first male brand ambassador.

    The makeup artist took to Instagram to share his excitement about the announcement.     

    “2017, you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more,” Gutierrez wrote.

  • Beauty app-splosion

    Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.

    (To view the full Beauty Trends Report, click here.)

    L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.

  • From brows to lashes and lips, color cosmetic sales are trending up

    From the hot color segments to new product launches, here is what you need to know about the beauty business in 2017.

    (To view the full Beauty Trends Report, click here.)

    Mass market color cosmetics sales continue to climb, driven primarily by adventurous millennials.

  • Procter & Gamble introduces new Braun series 9 electric shavers

    CINCINNATI — Procter & Gamble introduced the Braun Series 9 collection, a premium and exclusive range of electric shavers.

  • Retailers such as CVS will provide a majority of growth for e.l.f. moving forward

    NEW YORK — Existing nationals retailers selling its products, such as CVS and Target, will be provide a majority of growth for e.l.f. moving forward, CEO Tarang Amin said in an interview with Investors Business Daily.

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