Face

Mass market doors might not be the prime destination for all beauty products, but there are market wedges the channel dominates. An example is color cosmetics, where brows and lashes are leading the charge to attract shoppers. Bath sales are also bubbling again as drug stores wrest customers away from mall-based specialty stores, while also nabbing licensed hits that score big with parents. IRI tracked double-digit increases in the category over the past year.

NEW YORK — L’Oréal USA on Wednesday shared the progress it has made in its sustainability efforts, Sharing Beauty for All.

The achievements include 100% renewable electricity for its U.S. manufacturing, an 84% reduction in carbon emissions and a slashing its water usage 52%. Additionally, the company’s waste per finished product has been reduced by 43%, as it simultaneously makes improvements in package design.

The skin care/facial category saw a 2% growth in sales for the last 12 months compared with the previous year, driven by the cleansers segment, which was up 9% in the food and drug channels. Moisturizers saw 7% and 9% growth in drug and food, respectively. The anti-aging segment decreased 2% in drug and 4% in food sales year over year (Figure 1).

Drug chains are editing existing product assortments to clear more space for up-and-coming brands that court back shoppers who may have migrated to specialty stores. Several categories are heating things up in the beauty aisles, especially Korean beauty. Kline research reveals the category is growing at a 30% annual clip, and chains are seeking the right items to introduce more shoppers to the innovative and effective Korean entries.

EDMOND, Wash. — Clarisonic is expanding its product line with its latest launch. The company has introduced its Sonic Foundation Brush, marking the first micro-blending makeup brush from Clarisonic that turns every Clarisonic device into a makeup applicator.

NEW YORK — Sundial Brands’ Shea Moisture is looking to reach beauty shoppers looking for personalization with its latest launch. The new SheaMoisture Beauty Hack, currently available only at Ulta, is a three-step system that allows consumers to customize their hair, body and facial care routines.