Face

Engineers at The Ohio State University have invented a coating to help shampoo and other soaps pour out of plastic bottles more easily. (The New York Times)

SAN FRANCISCO -- Sephora is adding a new false lash virtual try-on to its Virtual Artist app, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

ENGLEWOOD CLIFFS, N.J. — Last year, Unilever’s Simple Skincare ushered micellar cleansing water into mass with great success. This year, it is adding cleansing oil — but not just any oil. Next month, Simple Skincare is adding a Hydrating Cleansing Oil featuring pure grapeseed oil. Admitting it isn’t the first oil to market, the company said it is taking oils to a whole new level with a high-quality grape seed.

WATERBURY, Vt. -- Canus, a leading provider of fresh goat's milk skin care products in North America, is launching its Caprina by Canus line at Meijer.

The Caprina line includes a variety of soaps, body washes and foaming milk baths in several fragrances as well as a fragrance-free version for soaps.

Canus is currently the best selling goat's milk soap in North America and launched Caprina in Canada in early 2009 with great success.  

CINCINNATI -- Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

BROOKLYN, N.Y. -- As summer starts to really heat up, Desert 2 Desert, Inc. makers of the patented My Cabana Boy spray sunscreen applicator, has announced that it has expanded nationwide retail distribution. 

PARSIPPANY, N.J. -- A new report from Kline shows that the U.S. beauty market is being driven by technological advancements that allow personalized engagement between retailer and shopper.

High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015, according to Kline’s Cosmetics & Toiletries USA report. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.