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04/07/2021

Fekkai’s Shea Butter line stages a comeback

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
a close up of a bottle

Fekkai is channeling the power of nostalgia and the ‘90s.

The beauty brand announced that its classic Shea Butter collection is making a comeback.

Not only is the hair care line hitting shelves once again, but the brand also is adding extra products to the range in order to deliver TLC to all types of tresses, the company said.

Re-formulated with such ingredients as shea butter and monoi oil to hydrate thick, wavy and curly hair, while also locking in moisture to smooth and tame frizz, the line features the fresh scents of coconut, toffee and citrus.

“We have worked tirelessly to find the perfect blend of shea butter and monoi oil to deeply hydrate and nourish the hair, all while keeping in line with our brand’s ethos to deliver clean formulas with salon-level results.” hairstylist Frédéric Fekkai said. “We have seen many different hair types in our salon over the past few years, so expanding the collection to include more hair types was very important to me. I’m excited to reach new customers and am looking forward to their feedback.”

Products in the collection include the intense moisture shampoo and conditioner, defining gel, intense mask, curl refresh and intense oil.

In addition, bottles used in the Shea Butter collection are made with 95% repurposed plastic and are 100% recyclable, the company said.

Made without the use of silicones, sulfates, phthalates, and parabens, the line is vegan, cruelty-free, gluten-free and safe for color and chemically treated hair.

Those interested in trying out Fekkai’s Shea Butter collection can find the line exclusively at Ulta Beauty and Fekkai.com.  

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