Ferrero Rocher intros new product alongside 'Reading is a Treat’ challenge
To launch the new Ferrero Rocher Dark Hazelnut and Crunchy Salted Caramel chocolate bar, the confectioner is inviting readers to take part in the four-week “Reading is a Treat” challenge, which allows participants to discover new books, track their reading progress and unlock a complimentary Ferrero Rocher chocolate bar reward.
Once readers complete the challenge—which features curated, fall-inspired reading prompts—they’ll receive a complimentary new Ferrero Rocher Dark Hazelnut and Crunchy Salted Caramel chocolate bar while supplies last, and on a first come, first served basis.
To join the challenge, readers can visit The StoryGraph between Sept. 5–Oct. 3 and create a free profile.
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The new Ferrero Rocher Dark Hazelnut and Crunchy Salted Caramel bars feature crunchy hazelnut pieces and caramel with a touch of salt, wrapped with a dark chocolate shell containing 55% cocoa.
Inspired by the original iconic Ferrero Rocher pralines and wrapped with gold foil, Ferrero Rocher chocolate bars are perfect for solo indulgences or holiday gifts, the company said.
Ferrero Rocher Dark Hazelnut and Crunchy Salted Caramel chocolate bar ($3.69) will be available September 2024 to purchase online and at retailers nationwide and joins the brand’s portfolio of bars including Milk Hazelnut, Dark Hazelnut, White Hazelnut and Milk & Almond.
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