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McNeil Consumer to make marketing splash as OTC brands return to market
NEW BRUNSWICK, N.J. — Johnson & Johnson is preparing to turn the corner with its McNeil Consumer Healthcare business, J&J chairman and CEO William Weldon told analysts during the company's fourth-quarter earnings call Tuesday. That over-the-counter business generated $5.2 billion in the United States for the year ended Jan. 2, representing a 6.7% decline as compared to 2010.
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Consumers willing to pony up for candy
Candy is a powerhouse category for the drug channel. Candy and gum represent more than 6% of center-store sales, according to the National Confectioners Association, and contribute $3 billion annually to the channel.
Chocolate, which has been a strong category, is experiencing sales deceleration since manufacturers and retailers have passed higher production costs onto consumers.