The inspiration for the beverage came from the light and fruit-forward elements of Rosé, which is derived from harvested and fermented fruit, the company said.
During 2017, store brand sales across all outlets measured by Nielsen came in at $122.3 billion, up 2.7% from $119.1 billion, while units moved up 1.6% to 44.6 billion from 43.9 billion.
The retailer reported a 23% increase in online sales for the quarter, compared to a 50% increase in the previous quarter, and said the decline was expected as sales growth on Jet.com cooled.
The newly launched Yogurt Drinks — which are low in sugar and flavored with real fruit — will come in four flavors, strawberry, super berry, mango and unsweetened plain.