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Etch A Sketch responds to political comment with new campaign
BRYAN, Ohio — After being thrust into the political arena, Ohio Art has launched a series of ads designed to maintain the political neutrality of its classic drawing toy.
Ohio Art announced that its advertising agency, Team Detroit, has launched three ads for the company's Etch A Sketch product. The campaign followed comments made by a political aide of presidential candidate Mitt Romney, who said, "you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."
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Greased Lightning adds multipurpose cleaner to portfolio, updates packaging for all products
LAWRENCEVILLE, Ga. — Greased Lightning has added a multipurpose cleaner to its lineup of household cleaning products.
The mulitpurpose cleaner, the company said, delivers the same cleaning power as the brand's flagship Super Strength product, known for its degreasing capabilities, but comes in a fresh spring rain scent.