General Merchandise

CHICAGO — Cat's Pride has introduced a new line of clumping litter.

The brand's new Fresh & Light litter features a premium clumping, low-dust formula that reduces tracking and absorbs odor-causing enzymes on contact, stopping odor before it starts. Additionally, the new litter blend is up to 25% lighter weight than other scoopable cat litters, the company said.

Cat's Pride Fresh & Light, available multi-cat and fragrance-free formulas, can be found in the pet care section of Walmart stores nationwide.

TORONTO — Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

The fabric softener brand has enlisted Torontonians to come out for a chance to be part of the event, which will be held Sept. 3 at the Canadian National Exhibition. Downy ambassadors also will be on hand.

If successful, Downy said it will donate $5,000 to Boys & Girls Clubs of Canada.

MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.

SAN DIEGO — WD-40 has begun shipping three new products under its latest line.

WD-40 Specialist is a portfolio of specialty problem-solving products aimed at the trade and doer enthusiasts, WD-40 said.

"WD-40 Specialist wears the famous WD-40 trademark and the yellow shield," said Garry Ridge, WD-40 president and CEO Garry Ridge said. "We plan to add new items as we roll out the full launch in the United States in January 2012, and in other geographic regions later that year."

TOPEKA, Kan. — Hill's Pet Nutrition has introduced a new Prescription Diet food that is designed to improve feline thyroid health.

Prescription Diet y/d is a daily, low iodine nutrition solution designed to manage hyperthyroidism in cats, according to the company.

The product line currently is available through veterinarians. For more information, visit HillsPet.com.

DALLAS — Kimberly-Clark is continuing to revolutionize its Huggies brand with a limited-edition diaper that touts a camouflage style.

TOPEKA, Kan. — A new line of cat food designed to slow feline aging has hit the market.

New Hill's Science Diet senior 11+ age defying small kibble is easy to chew and digest, increasing lean muscle mass typically lost by older cats, the company said. The new cat food also supports healthy cognitive function and a radiant coat with fish oil and omega fatty acids.

Hill's Science Diet products are available at retailers nationwide, including Petco, PetSmart and more.

ST. LOUIS — Energizer is gearing up for the holiday season by offering new products to those who love the latest gadgets and are looking for ways to power them.

The product offerings include such items as the brand's Energi to Go line, LED flashlights, travel kits, chargers, batteries and more, which cater to the following lifestyles:

• Power players: Gifts for gadget guys and gals;

• For the love of nature: Gifts for outdoors enthusiasts;