General Merchandise

From a focus on innovative multimedia offerings to expansion beyond stationery, and digital marketing and commerce efforts, card makers are working to help retailers boost sales and keep up with constantly changing shopper desires.

Withdrawing from the North American Free Trade Agreement would cost retailers and consumers up to $16 billion a year and lead to the loss of 128,000 retail-related jobs over the next three years, according a recently released study prepared for the National Retail Federation, the Retail Industry Leaders Association and the Food Marketing Institute.

Henkel will acquire JemPak, a Canada-based company that specializes in the laundry and home care space, for $118 million Canadian dollars.

The 'Love Your Battery' campaign, which was created by Lindsay Stone and Briggs, targets parents and celebrates a love for batteries by setting the scene with real-life sentimental moments.

Amazon's new brand, called Wag!, is exclusive to Prime members and features five varieties of dog kibble, with more products to be added.

Hallmark is partnering with “Modern Family” star Julie Bowen on the “When You Care Enough to Put It Into Words” commercials, which showcases the impact a card.

Carbona's Washing Machine Cleaner with Activated Charcoal attracts and binds odor-causing residues for a total clean, the company said.

The Get Wiggy birthday cards feature photos of animals donning fun hairstyles, playful lettering and funny sentiments, the company said.