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General Merchandise

  • Belkin unveils new screen protector for Apple Watch

    PLAYA VISTA, Calif. -- Apple Watch owners shopping the cellphone accessories aisle have a new option for screen protection.

  • Market Track taps Nielsen exec to bolster analytics offer

    CHICAGO - Market Track on Thursday named Dennis Moore as the company’s new president.
     
    Moore joins Market Track having spent the last 12 years in various leadership positions at Nielsen, where he was most recently president of Nielsen’s professional services division. Market Track was looking to bolster leadership with a strong industry veteran that could harness the firm’s big data assets to shape how advertisers, marketers and brands use this data to improve the return on their marketing investments.

  • Mars Petcare launches cross-brand campaign

    NASHVILLE, Tenn. -- Mars Petcare is launching a new campaign to encourage consumers to ad wet food to their dog's dry kibble.

    The company's new campaign features its four CESAR, PEDIGREE, NUTRO and IAMS pet brands and aims to increase the overall awareness of wet dog food (and growth of the category) by encouraging dog owners to mix in wet food with dry kibble.

  • Raid rolls out early-detection product for bed bugs

    RACINE, Wis.  -- Raid is tackling the growing bed bug problem in America with a new product that detects the insects before a large-scale infestation can occur.

    The new Raid Bed Bug Detector & Trap rolling out at retailers nationwide enables consumers to see evidence of bed bugs before an infestation occurs. 

  • Snuggle makes a big 'Snifference' in the laundry aisle

    WILTON, Conn. -- A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions.

    The Snuggle brand has rolled out two new product lines: Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection.

  • VTech expands line of educational children's products

    NEW YORK -- One of the world's largest educational toy-makers is bringing a new collection of products to store shelves.

    VTech announced it is expanding its educational toy lines. The new products are part of VTech's Baby, Infant and Preschool lines, the Go! Go! Smart lines and the Baby Amaze line.

  • Boppy teams up with Lifetime on breastfeeding show

    GOLDEN, Colo. -- A leading brand in supportive breastfeeding products is partnering with Lifetime Television on a special event to promote the positive effects and benefits of breastfeeding.

  • Brandperx rolls out a 'bump bag' for expectant moms

    NEW ALBANY, Ohio – Brandperx is launching a Bump Bag targeted to expectant moms that will contain some of the most popular brands in drug stores.

    The Bump Bag is the brainchild of Brandperx Co-Founder and President Shauna Garshon and contains a variety of samples, special offers and information hyper-targeted to the mom-to-be. All of the brands in the Brandperx Bump Bag are available in the prenatal/postnatal sections of retailers nationwide.

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