-
Klutz to launch new product line in 2017
NEW YORK -- A leading brand of activity kits for kids is launching a new book and craft line for kids ages 4 and up.
Klutz says it plans to roll out four Klutz Jr. kits beginning in January, with four more planned for fall 2017 and four planned per year thereafter.
-
IRI raises the stakes with IRI Lift, a real-time ad-tracking solution that measures sales lift
CHICAGO - IRI on Monday introduced IRI Lift, the industry’s only real-time digital advertising solution that measures offline sales lift. IRI Lift, developed in partnership with Kantar Shopcom, helps identify digital media optimization opportunities by determining which digital media is most effective with target audiences and ties media exposures to actual offline purchases down to the specific product and household level.