General Mills preps for holiday season with new, returning products

General Mills is getting a jumpstart on the holiday season by showcasing several new and returning product launches across various categories.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

With the holiday season quickly approaching, General Mills is getting a jumpstart on joy and cheer by showcasing several new and returning product launches across various categories.

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Products consumers can be on the lookout for include:

  • Betty Crocker Reese’s Trees Cookie Kit: The kit comes with everything needed to create Christmas tree peanut butter cookies, including cookie mix, frosting and Reese’s Pieces candies;
  • Betty Crocker Melted Snowman Cookie Decorating Kit: Featuring all items needed to make melted snowmen sugar cookies, it comes with marshmallow crème frosting, fudge drizzle and candy decorations;
  • Betty Crocker Seasonal Cookies and Seasonal Mixes: The limited-edition cookies and mixes are back in apple brown sugar, pumpkin spice, salted caramel and ginger bread varieties;
  • Pillsbury Seasonal Dough: Available in turkey, elf and winter cutout shapes, the products are sugar cookies;
  • Pillsbury Seasonal Dough: The seasonal treats come in holiday sugar, gingerbread and candy cane flavors;
  • Pillsbury Grands! Hot Cocoa: The easy-to-bake treats contain marshmallow-flavored icing;
  • Lärabar: The bars are available in limited-edition pumpkin pie and gingerbread flavors;
  • Rudolph Cereal: A hot cocoa-flavored reindeer cereal that contains marshmallows in the shape of Rudolph’s nose, blue elf hat and green holiday trees;
  • Sugar Cookie Toast Crunch: A twist on the breakfast cereal that features classic Christmas cookie flavors; and
  • Apple Pie Toast Crunch: Featuring a balance of apple cinnamon flavors, the cereal returns for a limited time.

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Consumers can find General Mills’ seasonal launches available at retailers for a limited time.