Gillette Venus debuts dermaplaning skin care regimen
Gillette Venus has rolled out an easy-to-follow, three-step dermaplaning routine.
The Venus for Facial Hair & Skin Care with Olay collection consists of a cleansing primer, dermaplaning razor and hydrating serum that, when used together, give skin an instant glow, the company said.
“Our commitment to every woman’s right to feel comfortable and live freely in her own skin is at the forefront in all our product innovation and why we strive to provide multiple product solutions for women, whatever their grooming routine is,” said Dana Malcolm, senior brand director, North America P&G female shave care. “Dermaplaning is something many women are doing or are interested in but can sometimes feel overwhelming to adopt into their beauty routines. We are now excited to introduce a complete dermaplaning regimen with Venus for Facial Hair & Skin Care with Olay to allow every person to glow their own way.”
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In addition to the three-product routine, the brand is also offering an electric mini hair remover to aid with touch-ups.
“In our research, we found that women were searching for clarity on the best way to care for their skin while dermaplaning. There was a need for a full regimen, with specially formulated products to use throughout the process,” said Elizabeth Compo, senior scientist for P&G female shave care. “In addition to efficacy, we also heard that safety was top of mind, which is why we ensured all products in the collection are dermatologically tested for sensitive skin and endorsed by the Skin Health Alliance.”
The full collection includes:
- Dermaplaning Facial Cleansing Primer: A no-rinse, non-astringent formula that contains cucumber and aloe and is to be used before dermaplaning. It can also be used as a cleanser and toner for in-between hair removal days to cleanse and hydrate facial hair and skin;
- Dermaplaning Razor: Made to instantly and visibly remove fine facial hair and layers of dead skin, the razor’s design includes Skin Defense Guard, a rounded protective tip for safety and a controlled shave, which surrounds a high-quality blade with;
- Dermaplaning Hydration Serum: A water-based serum that replenishes hydration to soothe and refresh skin after dermaplaning. It is formulated with hyaluronic acid, witch hazel, cucumber, aloe and vitamins B3 and B5; and
- Mini Hair Remover: Designed to remove hair anywhere, any time gently and can be used on the go, it is made to go along with the contours of the face and includes a rotary system blade that is gentle on the lips, chin and cheeks.
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Venus for Facial Hair & Skin Care with Olay is available at all major retailers where the brand’s products are sold, as well as online.