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01/23/2023

GNC rolls out Prime Energy Drink line

Prime Energy beverages contain 200 mg of caffeine and 300 mg of electrolytes, and come in lemon lime, orange mango, tropical punch, blue raspberry and strawberry watermelon flavors.
Gisselle Gaitan
Online Editor
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GNC is looking to help support consumers’ energy levels with a line of beverages — Prime Energy.

The demand we’ve seen with the original Prime Hydration beverages created an opportunity to expand their presence within GNC to satisfy consumer demand,” said Kevin Maloberti, vice president of merchandising at GNC. “These sought-after drinks are made with high-quality ingredients consumers can feel good about consuming. And these five thirst-quenching flavors will deliver both great taste and a boost of energy when consumers need it most.”

Designed to be taken on the go, the energy drinks are vegan-friendly, and contain 0 g of sugars, 200 mg of caffeine, 300 mg of electrolytes and 10 calories, the company said.

[Read more: Alkaline88 debuts sports beverage]

“Prime was created to provide consumers with the perfect boost for every endeavor, and our newest energy drinks do that and more,” said Logan Paul, Prime co-founder. “GNC and Prime take pride in delivering high-quality products that are effective, healthy and delicious. This launch is the next iteration of our successful partnership with GNC, and we are excited to continue our work together to grow Prime’s dedicated and loyal customer base.”

Available in lemon lime, orange mango, tropical punch, blue raspberry and strawberry watermelon flavors, Prime Energy Drinks are now available for purchase at more than 2,000 GNC stores and online.

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