Göt2b, ‘Jersey Shore’ star Pauly D announce partnership

Göt2b, the hairstyling brand part of the Henkel family, announced a new collaboration with “Jersey Shore” star DJ Pauly D.

"We are so excited to work with Pauly D," Martha Dzwonkowski, the brand manager at Henkel said. "Not only has he been using our glued products for years, he also embodies the göt2b brand ethos of self-expression through his passion for music and creating art. We are looking forward to an inspiring and energized collaboration!"

Pauly D, who has been using the brand’s products for his signature hairstyle, will not only partner with the brand on limited edition products but also serve as a brand ambassador, the company said.

"Excited to partner with Henkel's göt2b brand and create my own limited edition hair styling products, as you know I take my blowout very seriously, so I am excited to be working with a brand that shares my same vision," Pauly D said.