Starring actress’ Courtney Cox, Julianne Moore and Amber Heard, the #OwningIt campaign encourages women to own, celebrate and be proud of their personal achievements.
SheaMoisture’s Coconut Custard Make It Last Wash N’ Go collection helps a range of hair textures — from 3A to 4C — achieve a defined style that is long-lasting, the company said.
John Frieda's Day 2 Revival collection, which was debuted with the help of brand ambassador Camila Mendes, is formulated to bring unwashed second-day hair back to life.
Changing consumer desires are driving changes in how retailers and suppliers approach the hair care category — with the multicultural and on-trend products taking precedent.
The “Feel More Like You” program is meant to help patients with cancer and their caregivers manage the physical effects of undergoing cancer treatment.
Following the launch of a hair care line at Target, celebrity hairstylist Kristin Ess unveiled a new hair tool line, which also can be found on the retailer's shelves.
Madison Reed is allowing shoppers to virtually try on various hair colors through a collaboration with YouCam Makeup, which can be accessed via a phone, tablet or desktop.
