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All-natural, organic gain momentum
The drug channel has seen the all-natural and organic beauty categories grow aggressively in recent years. The roster of brands offering natural and organic skin and hair care products has expanded, and consumers have more knowledge and choices when it comes to natural beauty than ever before.
(To view the full Category Review, click here.)
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Elevating beauty: Unlocking the health connection
Anyone without a clear vision of the link between wellness and beauty hasn’t heard CVS Health’s VP/merchandise manager for beauty and personal care Alex Perez-Tenessa describe the synergy.
(To download Special Report: Double Down on Health, click here.)
The health-beauty connection is a driving force for the company as it continues rolling out its new “Elevate Beauty” concept, which is now in about 2,000 of its stores.