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  • Sephora launches courses in confidence

    SAN FRANCISCO -- Sephora is launching a series of complimentary, specialized in-store beauty classes developed to help inspire confidence in participants facing major life transitions.

    On Saturday, Oct. 1, more than 85 Sephora stores around the United States will partner with non-profit organizations in their local communities to offer a supportive environment where participants can have fun as they learn tips for creating a professional beauty look for entry back into the workforce.

  • Bartell Drugs kicks off autumn with beauty event

    SEATTLE -- Bartell Drugs is celebrating the beauty of fall with a Fall Beauty Event in October that features a guest appearance from a celebrity makeup artist.

    Lindsay Ebbin from BeYu will host makeup tutorials and demos at two Bartell Drugs store locations. Ebbins' first appearance will be on Oct. 7 from 11 a.m. to 2 p.m. at the Bellevue Village store and his second appearance is Oct. 8 from 11 a.m. to 2 p.m. at the University Village store .

  • Sephora targets teens with free beauty classes

    SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.

    Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.

  • Report: Retailers want a piece of Korean beauty business

    Demand for Korean beauty products shows no signs of slowing down, according to a new report from Fast Company.

    According to the Korea Customs Service, the country’s exports of cosmetics totaled $2.5 billion last year, up 53.1% from 2014. Specifically within the U.S., exports hit $663 million last year, a 56% uptick from 2014.

    Retailers such as Sephora, Ulta and others are ramping up their Korean beauty offerings. Everyone from prestige to mass to independents are getting in this game, according to Fast Company.

  • Reader's Digest: CVS Health, Walmart top the list of most-trusted retailers

    NEW YORK — Leave it to the experts on matters of health, but on all other matters trust your spouse. That was the result of Reader's Digest second annual Trusted Brand Survey, which identified CVS Health as America's most-trusted drug store, Walmart as America's most-trusted mass merchandiser and Pharmavite's Nature Made brand as America's most-trusted nutritional supplement.

  • Sephora is giving beauty fans even more ways to ‘beauty together’

    SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

  • Out of Africa debuts skin care collection for baby

    LOS ANGELES —The makers of the original Shea Butter skin care line, Out Of Africa, are launching a new line of baby products. 

    Out of Africa says it has combined its Shea Butter from Benin, West Africa, with a few  natural ingredients to create Shea Baby, a collection that includes Bar Soap, Body Wash and Shampoo, Bubble Bath, Lotion, and Stretch Mark Cream.

  • SheaMoisture launches second phase of its #BreakTheWalls campaign

    AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

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