Hair

NEW YORK — The popularity of the movie “Frozen” ignited a braid craze. But how was David Shapiro supposed to get the plaited look for his 3-year-old daughter Hunter, who has a head of springy corkscrews? He is one of many men who have attended braiding courses taught by hair guru Cozy Friedman in her New York salons. The biggest demand comes from those who have to create the looks on offspring with curly or coiled hair.

If anyone can attest to the need for the current rash of hair care products for women with curls, it is Michelle Breyer.

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

At top from left: Alex Tomas, DSN; John Burton, president of Session Savers; Jessica Stanton, ECRM account manager for HBC; and Lisa Carrillo, ECRM SVP of Beauty Care.

ORLANDO, Fla. -- Session Savers Sunscreen, a San Diego-based supplier of on-the-go sun care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its eponymous line of sunscreen products.

NEW YORK -- So it turns out that it's not just teens who love beauty products. New research from Mintel reveals that as many as 80% of all 9- to 11-year-olds in the United States use beauty and personal care products.

More than half of US 12-14 year olds use mascara (54%), as well as eye shadow, eye liner and eyebrow pencils (54%). Meanwhile, some 45% use foundation/concealer, 30% use blush/bronzer and 10% use hair coloring products.

SAN FRANCISCO -- Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.

Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.