Hair

TORONTO -- Sephora is opening its first Beauty TIP Workshop concept store in Canada.

The new Sephora Yorkdale is one of four stores in North America to feature the 'Teach, Inspire, Play' concept, where digital technology and services fuse.

The retailer says it plans to conduct a year-long market intensification in the greater Toronto area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been reimagined as a next-generation environment that is rooted in discovery and innovation.

NEW YORK -- As consumers continue to emphasize health and wellness, natural body oils are emerging as a key product.

Skin care brand Trilipiderm has launched Ultra-Hydrating All-Body Oil, a 100% natural serum (and rich in olive-derived squalane) that is extremely light and replenishing. 

CENTURY CITY, Calif. -- Paul Mitchell is giving consumers the chance to get creative with their hair color, commitment-free -- with a little help from virtual makeover technology.

The brand is kicking-off a partnership with YouCam Makeup this month that allows consumers the opportunity to virtually try-on a vast assortment of shades from their professional hair color range. Paul Mitchell is the first hair care brand to be featured on the leading beauty app, and the use of consumer-facing, virtual makeover technology is a first for the brand as well. 

NEW YORK -- L'Oréal USA has joined the ranks of the EPA's Green Power Partnership, which recognizes the company as one of the nation's leading green power users. 

Sephora's new store on Michigan Avenue, opening Aug. 26, will be a new type of store the retailer is calling the Beauty TIP Workshop. (Chicago Tribune)

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

EL PASO, Texas -- Helen of Troy is launching a new, innovative hair dryer that aims to help consumers achieve their desired hair style with speed and ease.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.