GlamScout beauty app gets users red-carpet ready in a snap

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

GlamScout identifies makeup shades in any photo, enabling users to scout looks found in magazines, websites or real life and instantly receive corresponding product recommendations. The app runs a multi-category search through thousands of products from over 100 prestige and mass brands - more than any other beauty app - then delivers direct product matches for immediate purchase. Product results are shown at different price points that accommodate any budget featuring the "Glam Look" or the "Glam Look for Less."

Users can recreate makeup looks by snapping a photo, uploading a saved image, or selecting from today's trends in the app's Featured Looks. After receiving cosmetic product matches, mobile shoppers can virtually try before they buy with FaceCake's signature augmented reality Try-On, which accounts for skin tone variations and lighting conditions. GlamScout users can then share their makeovers and purchase cosmetics directly from the app.

"The ability to snap a great look and instantly know how to recreate it is the next step in the evolution of visual search," said Linda Smith, founder and CEO of FaceCake. "Like FaceCake's previous innovations in the augmented reality space, GlamScout further transforms product discovery and interaction within the mobile shopping experience."