Method introduces new gel body wash

SAN FRANCISCO -- Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.

Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.

"We're passionate about bringing the clean ingredients, responsible packaging and beautiful design we're known for in cleaning products into personal care," said Lucy Seche, method's director of body. "The addition of refreshing body wash expands method's offering in the body wash aisle — deepening our commitment to making naturally derived hand and body washes at an accessible, everyday price. These new additions mean we have even more formulas, fragrances and colors to fall in love with this season."

Additional features and benefits include:

•  specially designed pull-top cap for quick and easy dispensing

•  formula free of dirty ingredients like parabens, phthalates, triclosan and EDTA

• 100% recyclable bottle made from recycled plastic (PCR)

•  never tested on animals + contains no animal by products

Method has also launched a new moisturizing body wash in coconut milk. It can be found alongside the rest of method's moisturizing, refreshing and foaming body wash lines at Target and target.com for $5.99.