Walmart expands natural beauty offerings with California Baby

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

"At California Baby, we put our customers first and we know Walmart adheres to that same philosophy. We produce a natural, high quality product for the family. From baby to adult, we grow with our customer so we never compromise," said California Baby founder and CEO Jessica Iclisoy. "We are thrilled to have the opportunity to offer the safest products on the market to a wider consumer base and are proud to join the Walmart family on this mission."

With more than 20 years of experience in the natural skin care category, California Baby has strived to be the pioneer in safe personal care products for both children and adults.  

"Our assortment is driven by our customers and we know they are looking for quality natural and organic products for their families," said Julia Turley, senior buyer, baby, Walmart U.S. "California Baby is a brand we are confident our customers will love and we're proud to have it on our digital and physical shelves."