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Sephora is giving beauty fans even more ways to ‘beauty together’


SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

The beauty retailer now has a new Sephora app for Android, available on Google Play. The Sephora app for Android brings the same mobile shopping experience and digital innovation as the Sephora iPhone app. Simultaneously, the retailer will launch a new Pocket Hair Stylist, Sephora's latest digital tool designed to inspire and teach while users learn to create different hair styles, based on their hair type.

"Our new Sephora app for Android expands our innovative, fun and interactive shopping experience to more users than ever before," said Mary Beth Laughton, Sephora's SVP of digital. "Not only are we offering the mobile features our clients love, but introducing an entirely new way to engage in the world of prestige hair with the launch of Sephora Pocket Hair Stylist. This new digital tool lets you easily find the right products for your hair type and learn how to recreate our top trending hair styles on yourself with easy-to-follow tutorials."

The new Sephora app includes the following features:

  • Scan: Shoppers can use it in store to scan any product and instantly pull up product information, ratings and reviews, add products to shopping lists, and more. 

  • Quick and Easy Purchasing: Shoppers can buy, view mobile offers and add samples. 

  • Book a Sephora Service or Class: Shoppers can book a customized service or attend a group beauty class at your favorite store through the Sephora app for Android.

  • Videos: Shoppers can watch Sephora PRO Team tutorials, product demonstrations and get-the-look videos from our extensive in-app video library. 


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