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Sephora launches courses in confidence


SAN FRANCISCO -- Sephora is launching a series of complimentary, specialized in-store beauty classes developed to help inspire confidence in participants facing major life transitions.

On Saturday, Oct. 1, more than 85 Sephora stores around the United States will partner with non-profit organizations in their local communities to offer a supportive environment where participants can have fun as they learn tips for creating a professional beauty look for entry back into the workforce.

Classes for Confidence is one of three programs that comprise Sephora Stands, Sephora's social impact initiative.

In each class, Sephora educators go step-by-step from skin prep to color application, focusing on simple techniques that create a natural and professional appearance. Participants will leave with enhanced confidence and a selection of products to recreate their looks as they transition into the next phase of their lives.

"Classes for Confidence was born from our core strength of education, and utilizes the company's existing infrastructure and beauty classes programs for even greater good," said Corrie Conrad, Sephora's Head of Social Impact. "Our aim with this program is to connect with the community, have fun, and help those who partake feel confident, beautiful, and ready to face whatever challenges lie ahead."

Through October's national launch, regional classes held earlier this year, and the pilot program initiated in 2015, Classes for Confidence will reach 2,000 people by the end 2016 via approximately 200 classes. By 2020, Classes for Confidence has a larger goal of inspiring confidence in 100,000 women and providing job opportunities where possible for interested participants.


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