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Out of Africa debuts skin care collection for baby


LOS ANGELES —The makers of the original Shea Butter skin care line, Out Of Africa, are launching a new line of baby products. 

Out of Africa says it has combined its Shea Butter from Benin, West Africa, with a few  natural ingredients to create Shea Baby, a collection that includes Bar Soap, Body Wash and Shampoo, Bubble Bath, Lotion, and Stretch Mark Cream.

Victor Lulla, founder and CEO of Out Of Africa, says the company took their time in bringing Shea Baby to market in order to find the right combination of natural ingredients that actually performed to expectations. 

“We wanted each and every mother that tried our products to be delighted by the experience.  From our unique containers to our soothing, calming, formulas, it was all about her perception and her baby’s happiness.  Pure, natural, organic Shea Butter combined with botanical extracts hydrate, nourish and protect baby’s sensitive skin AND our precious environment," Lulla said.

The company also plans to add Shea Mama Diaper Cream to the line later this year.

Out Of Africa products contain no mineral oil, sulfates, formaldehyde, parabens and are cruelty and gluten free. They are also hypoallergenic, tear free and dermatologist tested, as well as pediatrician recommended.

According to the company, manufacturers in Benin, West Africa, hand-harvest the area’s Shea nuts and extract pure, unrefined Shea Butter. Out of Africa uses this pure, unrefined Shea Butter in all their bath and body products, including their famous Out Of Africa Shea Butter Bar Soaps that are made in their own factory in Benin.

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