How a robe led to one of the hottest beauty products in the U.S.


A Phoenix-based skin care company is aiming to capture a large share of the facial care market with its increasingly popular Makeup Eraser product.

According to the Arizona Republic, Lexi McCarthy's Makeup Eraser is a reusable towel that removes makeup. McCarthy got the idea for the product by wiping her wet face with a robe, which completely removed the makeup from her face.

The current Makeup Eraser product is handcrafted and made with a blend of polyester that’s cut from a special piece of machinery that results in super-fine fiber that is thinner than a hair.

According to the newspaper, the product generated $500,000 in sales in 2013. In 2015, it generated $40 million and this year is on track to reach $60 million to $70 million. The product is now available in 60 countries and is sold through the company's website, distributors, independent retailers, department stores and beauty specialty shops such as Sephora. It retails for $20. 

To read more about the Makeup Eraser, click here.

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