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Sephora targets teens with free beauty classes


SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.

Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.

The class begins with a deep dive into the fundamentals of good skin care, beginning with Skincare IQ to determine the best products for skin type. Next they teach how to prep and perfect the complexion with sheer formulas, matched to the customized Color IQ shade.

Finally, Sephora experts educate on how to softly define lips, cheeks and eyes with light touches of flattering color. Coaches concentrate on the basics so everyone leaves feeling educated and supplied with the skill set to recreate the look at home.

All of Sephora's Beauty Classes can be booked directly online.

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