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SheaMoisture creates new hair straightening collection
AMITYVILLE, N.Y. — SheaMoisture is expanding its portfolio with the new Tahitian Noni & Monoi hair straightening collection, which offers users the freedom to wear straight or curly hair styles.
The protein-based treatment products promise to smooth, soften and control frizz, leaving textured hair more manageable for up to four weeks. -
Mixing it up: ‘Mixologiste’ to be stand-out trend
Expect 2014 to be an interesting year for beauty as the category continues to see increased innovation, blurring of the lines and cross-pollination.
(For the full category review, including sales data, click here.)
What does that mean? Perhaps research firm Mintel summed it up best by coining it a year of the “mixologiste.”