Hair

NEW YORK — Sally Hershberger Professional Hair Care is launching in August its new Hyper Hydration Super Argan Serum at Ulta and at select Duane Reade and Ricky's NYC locations.

This treatment penetrates the hair to deliver instantly smooth and defined frizz-free style without weight or residue, the company stated. This multipurpose serum can be used to fight frizz, smooth hair, protect again sun damage and even as a deep-condition treatment to hydrate dry hair. 

NEW YORK — Lexington has received clearance from the Food and Drug Administration for marketing the HairMax LaserComb Lux 9 to treat female pattern hair loss, the manufacturer has announced.

NEW YORK — Unilever's Axe Hair brand has announced that it is partnering with the nonprofit organization Wounded Warrior Project and promoting its new Axe Buzzed Look cream + SPF 15, its newest styling product.

As part of the debut, Axe Hair is making a donation of $50,000 to the organization whose mission is to honor and empower wounded warriors.

NEW YORK — Kao Brands’ John Frieda officially has launched its first-ever permanent hair color and is looking to shake up the hair color segment with the new Precision Foam Colour. The at-home hair color is designed to provide salon-caliber results in both coverage and color. The nonaerosol foam spreads evenly through the hair, saturating every strand with no mess. The 20-shade 
palette collection was developed in conjunction with John Frieda creative color director and U.K. colorist Nicola Clarke. The collection is priced at $12.99.

NEW YORK — Actress Katie Holmes stars in "The Decision," a short film in support of the new John Frieda precision foam color from Kao Brands.

The film, which premiered March 22 at a red carpet event in New York, offers a first look at the at-home hair color range. With a spectrum of 20 shades and foolproof foam texture, the formula promises effortless application and complete coverage for salon-quality results.

NEW YORK — Hitting select mass retail locations in April is the new FX Wild Harvest Hydra Silk collection, which contains a blend of natural, wild ingredients harvested from different regions of the world to make hair shiny, thicker and fuller.

The new FX Wild Harvest Hydra Silk collection includes:

BEVERLY HILLS, Calif. — Freeman Beauty has launched for 2011 its new Pssssst instant dry shampoo for wavy or curly hair.

The new transparent version of the dry shampoo is specifically formulated for wavy or curly hair. It is designed to reduce frizz and does not need to be brushed out, so curls or waves are left intact. In addition to cleaning and deodorizing hair, the formula promises to instantly boost volume and movement.

The new Pssssst instant dry shampoo for wavy or curly hair has a suggested retail price of $6.99.

SKILLMAN, N.J. — A new weapon to battle hair loss has arrived.

New Rogaine unscented topical foam quickly penetrates into the scalp to revitalize hair follicles that have become dormant and stimulate hair growth, the company said.

The new Rogaine product will be available nationwide this month and on RogaineDirect.com ($29.99 for one-month supply and $49.99 for a three-month supply).