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Head & Shoulders insures NFL star's hair
CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.
Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.