Hair

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.

NEW YORK — Ethnic hair care brand Dr. Miracle’s has introduced its new Curl Care by Dr. Miracle’s, its first-ever specialty collection designed specifically to treat and maintain kinky, curly and wavy hair.

A new trend is in the air: Texture is taking over. With more than 50% of African-American women no longer chemically relaxing their hair, and the multicultural community embracing their curly hair textures, the need for treatment and styling products designed to preserve and enhance one’s natural hair is at an all-time high.

AUBURN HILLS, Mich. — Hair care company Salon Grafix has announced the release of its new Healthy Hair Nutrition product line.

Ordinary shampoos can contain harsh detergents, chemicals and lathering agents that strip color and contribute to dryness and hair damage. Healthy Hair Nutrition is designed to maintain hair health and color while removing dirt and product buildup, leaving natural shine. Two new products from this line will be hitting shelves in February 2012.

Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”


The trend is evident in looking at sales of hair relaxer kits at food, drug and mass (excluding Walmart). According to SymphonyIRI Group, sales of hair relaxer kits slipped more than 7% for the 52 weeks ended Oct. 30.


LOS ANGELES — Derma e Natural Bodycare has introduced STUF Men’s Skin Defense, an all-natural skin care line for men.

TORONTO — Curly Hair Solutions has introduced a nonchemical curl styling hair relaxer product that prevents curls from shrinking.

Extenzz allows users to manipulate their curls into looser, well-defined, frizz free curls without the look and feel of heavy oils, the company said.

Extenzz is available in 2-oz., 8-oz., and 33.8-oz. bottles at stores and salons across North America.

NEW YORK — Strength of Nature's ethnic hair care brand, Beautiful Textures, is launching in late fall its new hair care collection for those with curly, wavy, kinky-coily or frizzy hair.

The collection includes:

• Intense Moisture Tangle Taming shampoo and leave-in conditioner ($6.29 each);

• A Rapid Repair Deep conditioner, Curl Control Defining Pudding, Moisture Butter Whipped Curl Crème and Shine & Silken Growth oil ($6.49 each); and

LOS ANGELES — Ethnic hair care brand Curls has announced that its hair care collection is now available at Walgreens, Rite Aid and Sally’s Beauty.

The Curls line contains all-natural ingredients and is free of sulfates, parabens, minerals or petroleum oils.

The products available include: