Hair

NEW YORK — Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

To promote the launch, Bradford, the NFL's 2010 No. 1 overall draft pick and Rookie of the Year candidate, took his hair style from shaggy to a short buzz, courtesy of Axe Hair.

NEW YORK — Ethnic hair care brand SoftSheen-Carson, which is part of L’Oréal USA, is launching for the mass market in February its new Dark and Lovely Healthy-Gloss 5 relaxer and hair care system, which is positioned as the first hair care system to preserve and restore all five signs of healthy hair: moisture, shine, strength, softness and body.

STAMFORD, Conn. — Lornamead is bringing new innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner developed for the mass market.

“Up until now, people with sensitive skin or allergies had to settle for expensive specialty or salon products to meet their needs. Now, they have a good, affordable option for the whole family where they usually shop for shampoo,” stated Randy Sloan, president of Lornamead, which acquired the brand from Unilever in 2006.



An expected overall upswing in the economy in 2011 is likely to lead to consumers loosening the grip on their wallets. However, for the time being, the sluggish economy continues to shift hair care buying behavior.
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Value will remain the driving force behind hair care sales, despite a predicted upswing in the economy in 2011, as consumers are expected to remain careful spenders within the hair care sector,” stated research firm Euromonitor International.


CINCINNATI Procter & Gamble's Head & Shoulders hair care brand has crowned National Football League legend Brian Bosworth "Most Iconic NFL Hair of All Time."

LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

CINCINNATI Procter & Gamble's Head & Shoulders hair care brand is taking out a $1 million insurance policy on Pittsburgh Steelers safety and brand spokesman Troy Polamalu's trademark hair.

Together with insurance agency Watkins Syndicate at Lloyd's of London, the brand has created the first-ever insurance policy to protect Polamalu's full and thick Samoan locks for the entire NFL season.