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02/08/2021

Hairitage by Mindy McKnight amplifies hair care line

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Hairitage by Mindy McKnight, founded by YouTube star Mindy McKnight, is expanding its assortment of products available at Walmart.

The brand, which launched alongside incubator Maesa Group, will double its SKU count at the retailer, with a range of products hitting approximately 4,320 of its shelves and online at Walmart.com.

Created for all hair types, including those that range from 1A to 4C, the launches include:

  • Color Check Color Care Shampoo and Conditioner, formulated with UV filters to lock in color and prevent it from being washed out, oxidized or faded. The shampoo cleanses without stripping hair of its essential oils, while the conditioner aims to replenish moisture, detangle and leave tresses looking shiny;
  • Pass On The Brass Purple Shampoo and Conditioner, created to color correct pigments and transform them from brassy undertones into cooler and brighter tones, it also helps minimize fading. The shampoo and conditioner can both be used on gray hair and dark hair with blonde highlights;
  • Down To The Basics Fragrance Free Shampoo and Conditioner, which has been formulated to cleanse hair while also removing excess oil without stripping it. Both shampoo and conditioner contain a formula that does not contain any artificial perfumes;
  • Day Two Hair Refresher, which can be used to refresh second-day hair. Created to keep styles looking and smelling fresh, it features a formula that does not weigh down hair;
  • Play It Cool Heat Protectant Spray, featuring a weightless formula that hydrates, it also aims to help hair maintain a shield against the heat of styling tools;
  • Restart Button Scalp Exfoliator, containing apricot seed to aid in lifting dirt, impurities and build-up from the scalp, this product also aims to clarify without stripping;
  • The Rice Is Right Rice Water Hair Rinse, which can be added once a week to hair care routines in order to revitalize tresses for a thicker-looking and more manageable texture;
  • Power Up Protein Treatment, which aims to strengthen damaged hair and leave it feeling both healthy and strong. It also contains a deep conditioning formula that hydrates, smooths, and softens;
  • End Play Split End Rescue, containing a gel-cream formula, it aims to bring back moisture to hair while also smoothing split ends;
  • Brunette’s Day Off Tinted Shampoo, which aims to help users extend their hairstyles. Featuring a formula that aims to eliminate excess oil, it also refreshes and blends in easily with dark hair;
  • Soak It Up Dry Conditioner, which aims to leave dry hair moisturized without feeling greasy. Featuring a weightless formula, it can be used between washes and hair extensions, and also leaves hair without frizz;
  • Sky’s The Limit Volume Mousse, which looks to add volume and shine to hair that is dull and flat. Consisting of a formula that does not crunch or flake, it also adds volume and creates definition;
  • Have It All Curl Enhancing Foam, containing a lightweight formula that packs moisture and keeps hair from frizzing, it also leaves tresses full and volumized;
  • Magic Spell Texturizing Spray, which looks to build volume and texture without drying out hair. It also provides a movable hold while building body for further styling options; and
  • Under Control Stronger Hold Hairspray, which aims to leave curls voluminous, updos locked in and supported, and straight styles without any frizz.

Like other products in its roster, the new launches from Hairitage by Mindy McKnight are clean and contain naturally derived formulas that are free of sulfates, phthalates, parabens, gluten, aluminum and mineral oil.

Each product, retailing for $7,94 each, is also are color-safe, vegan and cruelty-free.

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