Harry’s reintroduces itself with ‘Man, That Feels Good’ campaign
Men’s grooming brand Harry’s is refreshing its brand identity and rolling out a new campaign to celebrate the news.
The “Man, That Feels Good” initiative from the company aims to celebrate its ethos of being upfront with consumers about its products, ingredients and fair pricing.
In the video, viewers follow three men on their quest for reinvention—while Harry’s provides the products.
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Through this new campaign, the brand aims to focus on the truth of men’s grooming, which is that it should make users feel good, nothing more or less, the brand shared.
In addition, Harry’s is also updating its packaging, logo, color palette and photography to unite its portfolio, which now includes shave, body, hair, and skin care under one look.
