Haus Labs by Lady Gaga optimizes complexions with foundation, setting powder
Haus Labs by Lady Gaga continues its brand relaunch by debuting not one but three skin-optimizing complexion products.
New launches from the beauty brand include a buildable medium coverage and long-wear foundation in 51 shades, talc-free loose setting powders in five shades and a foundation brush.
The Triclone Skin Tech Foundation contains patent-pending fermented arnica and is infused with more than 20 skin care ingredients. Available in 51 shades, Haus Labs curated the shade range to ensure it was inclusive and suitable for all skin types.
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“My secret is finally out! Haus Labs is trying to revolutionize the way you think about clean, supercharged artistry in an everyday foundation and powder. I am so excited about the Triclone Skin Tech Foundation that is in 51 shades across six color families based on skin’s depth and undertones. It feels like skin care but performs like makeup. Wait till you try it! It’s a dream product,” said Lady Gaga, founder of Haus Labs.
The Bio-Blurring Talc-Free Loose Setting Powder is a clean, skin care-infused loose powder that comes in five soft-focused shades and helps blur imperfections, smooth skin and aids in optimizing makeup performance. Featuring a combination of talc-free gel-powder technology and finely milled pigments, the powder delivers a weightless veil of translucent color with a comfortable finish.
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“After two years in the making, our Triclone Skin Tech Foundation and Bio-Blurring Loose Setting Powder are finally ready for launch. My team and I worked alongside Gaga, Sarah Tanno, Haus Labs global artistry director, a powerhouse of industry experts and over 400 models to create a true breakthrough in clean artistry makeup rooted in product innovation and performance. We worked tirelessly with our research and development labs in Korea to push the boundaries of what was possible in clean foundation formulas. As part of our development process, we tapped celebrity makeup artist Rokael Lizama, Haus Labs complexion consultant and Nick Gavrelis, former vice president of global product development for MAC Cosmetics to evaluate the shade strategy and optimize the final foundation range of 51 shades,” said Gloria Ryu, senior vice president of product and innovation at Haus Labs.
Lastly, the Foundation Brush was designed to optimize the foundation’s performance and features soft and dense synthetic vegan and cruelty-free fibers.
“We are excited to expand the Haus Labs by Lady Gaga brand and continue bringing our clients the very best in innovative product offerings. The Triclone Skin Tech Foundation is packed with over 20 skin care ingredients and infused with fermented arnica. This natural, serum-like formula delivers medium coverage while helping to soothe and calm the skin. We look forward to introducing our clients to more launches from Haus Labs, and know they will enjoy adding this foundation to their everyday beauty routine,” said Alison Hahn, senior vice president of merchandising, makeup and fragrance at Sephora.
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Haus Labs by Lady Gaga’s new products are now available at 480 Sephora stores in the United States and Canada, and online.