KVD Beauty takes lipsticks to next level with Everlasting Hyperlight collection
KVD Beauty is evolving its liquid lipstick line with a brand-new collection — Everlasting Hyperlight Liquid Lipstick.
This next generation of long-lasting, transfer-proof products are set to replace the original collection, and will feature Paris Jackson as the face and co-creative director of the lipstick campaign.
Made to last like a liquid lipstick but feel like a vapor, KVD Beauty took the original formula of its all-day, transfer-proof lipsticks to the next level with a hyper-lightweight and comfortable feel, the company said.
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“KVD Beauty has grown significantly over the past few years, and we’re excited to continue to evolve both the brand and our cosmetics to fit the needs of our loyal consumers,” said Tara Loftis, global vice president of marketing and public relations at Kendo Brands.
“With the new Everlasting Hyperlight Liquid Lipstick, and the incredible Paris Jackson as the face of the campaign, this new launch underscores our continued support of the artist community while also taking the bold collection of products you all know and love to the next level,” she said. “We’re confident this new collection will be well received by brand loyalists and new shoppers alike.”
Powered by raspberry stem cells, the Everlasting Hyperlight Liquid Lipstick features a formula that moves seamlessly with the lips to prevent caking, flaking and feeling dry, the brand said.
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The current shade range, available in 22 shades, with more to roll out over the next year, includes moonflower (a terracotta rose), moth orchid (a soft pink), cobra lily (a rust red) and scorpiris (an indigo blue).
KVD Beauty’s Everlasting Hyperlight Liquid Lipstick retails for $22 and is available in-store and online at Ulta Beauty, and in-store and online at Sephora.