Head & Shoulders is continuing its efforts to aid consumers in managing their dandruff.
The brand’s latest venture is a partnership with none other than Bill Nye the Science Guy.
Together, the two are showcasing how managing dandruff is a science through a content series set to feature DIY experiments that anyone can do at home.
Through these experiments, Nye, who uses the brand’s products, will look to simplify Head & Shoulders’ lab science to demonstrate its effectiveness on everyday objects, the company said.
In addition, Head & Shoulders products also will have a “100% Bill Nye Approved” seal on its products.