Head & Shoulders showcases emotional impact of persistent dandruff

Head & Shoulders is putting a spotlight on just how persistent dandruff can affect an individual.

To do just that, the brand has launched its #TakeBackYourFuture campaign, which aims to stop the stigma associated with dandruff.

Featuring a film that follows individuals who suffer from recurring dandruff, the short showcases the emotional toll it has taken and the revelation that a dandruff gene is carried in their DNA, the company said.

In addition, the campaign also highlights the new Clinical Dandruff Defense collection from the brand, which features a variety of hair care products containing 1% selenium sulfide.

The dermatologist-tested line doesn’t just fight stubborn dandruff but also tackles dry scalp, dandruff itch and excess oil, the company said.

Consisting of 8 in and out of shower products, the line includes:

• Dry Scalp Rescue Shampoo, which aims to relieve scalp dryness while also nourishing. Containing selenium sulfide to fight dandruff, it also contains manuka honey;
• Dry Scalp Rescue Conditioner, which conditions and nourishes hair via zinc pyrithione’s dandruff-fighting benefits. Also containing manuka honey, it traps and seals in moisture into the hair;
• Dry Scalp Moisturizing Scalp Cream, which aims to hydrate and nourish the scalp between washes. Containing zinc pyrithione to protect the scalp from dandruff and dryness, it also features manuka honey;
• Advanced Oil Control Shampoo, which cleanses and refreshes both the scalp and hair. Featuring selenium sulfide to control oiliness, it also is infused with citrus;
• Advanced Oil Control Shampoo + Conditioner 2-in-1, which aims to control oil and also cleanse the scalp. Containing selenium sulfide, it also looks to condition hair and leave it feeling smooth, and is infused with citrus;
• Intensive Itch Relief Shampoo, which features an extra-strength formula of selenium sulfide to relieve itch associated with dandruff, and also is infused with menthol;
• Intensive Itch Relief Shampoo + Conditioner 2-in-1, which refreshes the scalp while also cleaning and conditioning via selenium sulfide; and
• Intensive Itch Relief Scalp Mist, which contains zinc pyrithione to soothe dandruff itch from the scalp and leave it feeling refreshed between washes.

Consumers can find the Head & Shoulders Clinical Dandruff Defense collection at food, drug and mass-market retailers nationwide.