Hello Products is adding something new to the oral care aisle.
The Montclair, N.J.-based company is expanding its portfolio with the new Hemp Seed Oil collection, which is infused with thoughtfully sourced ingredients and includes toothpaste, mouthwash and a floss.
"At hello, we're always innovating; we love to stay ahead of the curve when it comes to the ingredient trends our fellow brushers are seeking. Hemp seed oil is one of many ingredients our brushers are incorporating into their personal care routines, and we're excited to bring this ingredient forward to take our effective and delicious oral care regimen to the next level," Craig Dubitsky, the founder of hello products, said.
Infused with hemp seed oil, coconut oil and Yakima Valley spearmint, the collection looks to naturally whiten teeth, help remove plaque, rinse away stuff brushing may miss and leave mouths feeling fresh, the company said.
"Rapid innovation is at our core and enables us to keep up with the ever-changing needs of today's ingredient-savvy brushers," Lauri Kien Kotcher, the CEO of hello products, said. "We continually strive to deliver effective and irresistible products our brushers can trust and enjoy, while also making them accessible to everyone. Our latest pioneering launches will help further accelerate the amazing growth of our oral care portfolio, with several more exciting innovations to follow in 2020."
Featured products in the line include the hemp seed oil + coconut oil extra moisturizing mouthwash, hemp seed oil + coconut oil extra freshening fluoride free toothpaste, hemp seed oil + coconut oil extra freshening fluoride toothpaste, and hemp seed oil + coconut oil infused floss.
In addition, the line is Leaping Bunny certified, not tested on animals, vegan and free from artificial sweeteners and flavors, dyes, peroxide, alcohol, sls/sulfates, microbeads, parabens, triclosan, dairy and gluten.
Shoppers can find the line on the company’s website, Amazon and nationwide at top retailers.