Honest Beauty to make its Walgreens debut

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Honest Beauty to make its Walgreens debut

By Gisselle Gaitan - 09/25/2019

Fans of Honest Beauty products can soon head to their nearest Walgreens to pick up whatever essentials they need.

The brand, which counts actress Jessica Alba as one of its founders, announced that its products will hit 750 Walgreens stores across the nation and its website.

“As part of our true omnichannel strategy, I could not be more thrilled about our expanded partnership with Walgreens. We want everyone to have easy access to high-quality and transparent products at prices within reach, and Walgreens is a key strategic partner driving the growth of our footprint nationwide,” Nick Vlahos, The Honest Company CEO said. “At Honest, our top priority is giving people peace of mind through The Honest Standard – because we believe you should never have to choose between what is good for you and what works. This partnership is an important step in delivering on this promise and will help us provide a more convenient, seamless shopping experience to consumers.”

Honest Beauty products are cruelty-free, formulated in-house, and made with quality ingredients that have been vetted by the company’s team of R&D experts who formulate and test in its in-house laboratories, the company said.

“After becoming a mom, I had a moment of awakening, reflecting back on my life dealing with skin sensitivities and multiple illnesses. I needed to trust that everything in, on and around me, and my new family was safe. Frustrated with the lack of options, I created Honest because there wasn't a brand that truly met the needs of the modern consumer,” Jessica Alba, founder of The Honest Company and Honest Beauty, said. “As leaders in conscious consumerism, we believe formulating with clean standards, efficacy and performance in product, tangible education, transparency in ingredients, building community, standing for equality and giving back are the cornerstones of a company built for the future. To us, success goes beyond our growth as a business – we will continue to push the industry forward to provide better outcomes for all.”

This launch also builds upon the brand’s previous launch of the Honest Baby line at Walgreens back in March 2019, the company said.

“We’re proud to welcome Honest Beauty into our expanding beauty assortment in stores and online,” Lauren Brindley, the group vice president for beauty and personal care at Walgreens, said. “Now more than ever, consumers have a desire for ingredient transparency and safety, and this collaboration will help us continue to fulfill our purpose of championing the health and well-being of our customers in the communities where they live.”

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